On November 28th (Tuesday), Tomohiro Fujita, CEO of Chitose Group, was invited as a guest to "Shiseido Innovation Conference 2023 -Beauty for the Future-" sponsored by Shiseido Co., Ltd. We held a talk session with Director Oyama on the theme of ``The future world and future beauty created by algae.''
At the conference, the latest findings in the three pillars of Shiseido's R&D strategy, "Skin Beauty INNOVATION," "Sustainability INNOVATION," and "Future Beauty INNOVATION," were announced, and the MATSURI project was announced as an initiative to realize one of them, "Sustainability INNOVATION." Was introduced. The two companies resonated with Chitose's vision of a prosperous future for a thousand years to come and the spirit of Shiseido's name, ` `Banshi Seisei '' (*1) , which led to a partnership agreement and investment ( * 2) . He enthusiastically spoke to the media and securities analysts at the venue about working together to develop products that harmonize with the earth and people by using the power of algae instead of petroleum, with an eye toward announcing a prototype in 2025 and commercialization in 2030. It attracted a lot of interest.
(*1) Part of a passage from the Chinese classic I Ching, ``How wonderful is the virtue of the earth, from which all things are born?''
(*2) [Press Release] Chitose Group procures 1 billion yen from Shiseido Co., Ltd. and signs strategic collaboration agreement - Accelerating algae-based circular manufacturing in the cosmetics industry -
■Summary
Name: Shiseido Innovation Conference 2023 - Beauty for the Future -
Date and time: Tuesday, November 28, 2023 Part 1 12:30-13:50 Part 2 14:00-15:00
Location: Shiseido Global Innovation Center (S/PARK)
■Related information
