Shiseido and MATSURI project co-creation was featured in "Sustainable Brand Japan"

Sustainable Brand Japan is a media outlet that distributes domestic and international news related to sustainability, SDGs, and ESG.

In this article, MATSURI partner Shiseido Co., Ltd. (hereinafter referred to as "Shiseido") introduces the circumstances that led to its participation in MATSURI. In addition, Mr. Oyama, Director of the Global Brand Value Development Center at Shiseido's Brand Value Development Research Institute, and Fujita, CEO of Chitose Group, will have a conversation about their thoughts on "next generation cosmetics derived from photosynthesis" and the creation of "an industry based on photosynthesis." It was also published.



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Sustainable Brand Japan

Posting date: Thursday, March 7, 2024

Full article: What kind of innovation is the cosmetics industry trying to bring about using algae? Seen from the co-creation of Shiseido and Chitose Group

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